Corporate and Advertising Photography

As the income from freelance cartooning was not just enough, I took to Professional Photography. I invested in a Nikon and a Hasselblad and jumped headlong into practice. After 3 months of rigorous self practice I put my works in front of the Ad Agencies. I started getting work. I was also given the responsibility of total photography for a fashion monthly ‘Vogue INDIA’ in 1987 published by the Bastawala Family.



J.J. Creative Studio was actually established in 1987. It was sidetracked temporarily to establish Sruthi Computer Graphics. J.J. Creative Studio took off in full steam in 1990.

I proved myself as a specialist in technical photography, especially in special effects subjects. Ad-agencies like Mudra, Sobaghya, Time & Space. Associated advertisers, Kiron Ads, Madras Advertising Agency, were some of his regular clientele. The international campaign and cook book photography for Sumeet Mixie for the Add agency Time & Space was one of the high lights of J.J. Creative Studio.

Photography assignments of this stature used to be handled mostly by Pro Photographers of Bombay The fact that this major account was preferred to be given to J.J. Creative Studio speaks volumes of the trust by Ad Agencies on J.J. Creative Studio's capability.

Corporate clients list was also extensive. Giants like Dr. Reddy’s Labs, SOL, Natco, Siris, Biological Evans, etc were regulars. Before 1990, most of the Pharama Visual Aids used to be cut and paste job works. After DR. Reddy's and SOL Visual Aids came out in 1990 with J.J. Creative Studio’s Ad-quality professional photography in them, Visual Aids have never been the same in Hyderabad.



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